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Research papers

Darwin or lose?

Darwinism is relevant to Marketing Science as far as emotions are concerned. Biological and evolutionary thinking explain why universal emotions take place and how they affect our daily lives. Being aware of emotions is more relevant than ever during...

Catalogue: Congress 2009: Leading The Way
Author: Miquel Pardina
September 21, 2009
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Citation

Pardina, M. (2009a, September 21). Darwin or lose?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/darwin-or-lose-


Research papers

Socio-cultural indicators

The technical team of Line Staff, in collaboration with the Department of Culture of the Autonomous Government of Catalonia, has developed two tools designed to optimize the analysis of cultural behavior: - Socio-Cultural Index (SC!) - Activity Index...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Jordi Guixà, Miquel Pardina
September 1, 1992
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Citation

Guixà and Pardina (1992a, September 01). Socio-cultural indicators . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/socio-cultural-indicators-